Crypto Buddies
Product, Interaction, UX
Client: D&AD Competition – Digital McKinsey
Deliver a vision for digital money showing where and how it can make real impact on the lives of people left behind by traditional finance.
"Crypto Buddies" is in early development and constantly growing. This case study focuses on presenting conducted user research, initial approach and user experience.
Overview
"Crypto Buddies” is an app that makes blockchain technology and cryptocurrencies more accessible to the average person by introducing them in an entertaining and engaging way.
Users are able to buy, sell and trade “buddies - cryptocurrencies” same as normal currencies with the exception that they do not have to use real cash or go through a complicated registration process. It is like stock exchange simulator based on metaphors so its goal is that everyone can understand it.
Eventually feel enough comfortable to be able to invest in real cryptocurrencies.
"Crypto Buddies” is an app that makes blockchain technology and cryptocurrencies more accessible to the average person by introducing them
in an entertaining and engaging way.
Users are able to buy, sell and trade “buddies - cryptocurrencies” same as normal currencies with the exception that they do not have to use real cash or go through a complicated registration process. It is like stock exchange simulator based on metaphors so its goal is that everyone can understand it.
Eventually feel enough comfortable to be able to invest in real cryptocurrencies.
"Crypto Buddies” is an app that makes blockchain technology and cryptocurrencies more accessible to the average person by introducing them in an entertaining and engaging way.
Users are able to buy, sell and trade “buddies - cryptocurrencies” same as normal currencies with the exception that they do not have to use real cash or go through a complicated registration process. It is like stock exchange simulator based on metaphors so its goal is that everyone can understand it.
Eventually feel enough comfortable to be able to invest in real cryptocurrencies.
"Crypto Buddies” is an app that makes blockchain technology and cryptocurrencies more accessible to the average person by introducing them in an entertaining and engaging way.
Users are able to buy, sell and trade “buddies - cryptocurrencies” same as normal currencies with the exception that they do not have to use real cash or go through a complicated registration process. It is like stock exchange simulator based on metaphors so its goal is that everyone can understand it.
Eventually feel enough comfortable to be able to invest in real cryptocurrencies.
Brief
It is an answer on D&AD Competition and Digtial McKinsey's brief asking to deliver a vision for digital money showing where and how it can make real impact on the lives of people left behind by traditional finance.
The Challenge included:
Audience Research
Based on initial research into different financialy disadvantaged groups,
I discovered that Poland has a lot of economical and financial opportunities
to embrace and think about.
The financial situation in Poland is very difficult as earnings and
current strength of the polish currency is very low compared to costs
of living as well as products.
Based on initial research into different financialy disadvantaged groups, I discovered that Poland has a lot of economical and financial opportunities to embrace and think about.
The financial situation in Poland is very difficult as earnings and
current strength of the polish currency is very low compared to costs of living as well as products.
Based on initial research into different financialy disadvantaged groups, I discovered that Poland has a lot of economical and financial opportunities to embrace and
think about.
The financial situation in Poland is very difficult as earnings and current strength of the polish currency is very low compared to costs of living as well as products.
Poles earn 60% less than the British, when the prices of products remain the same in both countries.
Audience
One of the major groups affected by this situation is the current generation of
young people in Poland, who lacks investing opportunities which could change
that situation.
One of the major groups affected by this situation is the current generation of young people in Poland, who lacks investing opportunities which could change that situation.
Defining problems
I conducted multiple user interviews and gathered a very good feedback. I have identified a few ways through which young people are left behind by traditional finance, that make difficult for them to invest, as well as a few possible solutions.
Problems
1. Low interest rates on deposits offered by banks, especially after taking into consideration the percentage of inflation.
2. Investing by using traditional stock exchanges require a very good knowledge of the market and the way how it works.
3. Other traditional ways of investing require a very large financial capital. Most of young people haven't access to that kind of money.
1. Low interest rates on deposits offered by banks, especially after taking into consideration the percentage of inflation.
2. Investing by using traditional stock exchanges require a very good knowledge of the market and the way how it works.
3. Other traditional ways of investing require a very large financial capital. Most of young people haven't access to that kind
of money.
How can we solve this?
Investing in cryptocurrencies is the perfect solution in that situation as:
Aim
Make blockchain technology and cryptocurrencies more accessible to
average person by designing a solution that will overcome the previously
presented barriers.
Make blockchain technology and cryptocurrencies more accessible to average person by designing a solution that will overcome the previously presented barriers.
Make blockchain technology and cryptocurrencies more accessible to
average person by designing a solution
that will overcome the previously
presented barriers.
Initial Idea: 1
A platform that gathers information about all cryptocurrencies in one place.
It has a rating and comments system that based on popularity and positive ratings help to make decision about next investments.
Initial Idea: 2
Block of texts, long videos are unattractive and discouraging.
Library that explains each subject related to cryptocurrencies through simple
3–5 minutes animation. In addition, a text version with more information is
also available.
Funny and friendly characters are supposed to help build confidence in cryptocurrencies and show that they are not so complicated.
Block of texts, long videos are unattractive and discouraging.
Library that explains each subject related to cryptocurrencies through simple 3–5 minutes animation. In addition, a text version with more information is also available.
Funny and friendly characters are supposed to help build confidence in cryptocurrencies and show that they are not so complicated.
Block of texts, long videos are unattractive and discouraging.
Library that explains each subject related to cryptocurrencies through simple 3–5 minutes animation. In addition, a text version with more information is also available.
Funny and friendly characters are supposed to help build confidence in cryptocurrencies and show that they are not so complicated.
Initial Idea: 3
It is a winning idea - an app that makes blockchain technology and cryptocurrencies more accessible to the average person by introducing them in a metaphorical way.
Monsters are some kind of like cryptocurrencies, and the whole system works like a real stock exchange.
User interface
I worked closely with the audience through special facebook group that allowed them provide real-time feedback at every stage of design.
Crypto Buddies is all about making cryptocurrencies easier to understand, I really enjoyed analysing real stock exchanges and transforming all of it into more approachable visuals.
Low-Fidelity Prototype
After final discussions about what kind of features the app should have, I created click-through prototype that explain whole vision and idea.
Right now working on further designs and refinements.
After final discussions about what kind of features the app should have, I created click-through prototype that explain whole vision and idea.
Right now working on further designs and refinements.
